Cookie Policy
Last updated: March 20, 2026
What are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to the owners of the site.
In addition to cookies, we may also use similar technologies such as pixel tags, web beacons, and local storage to collect information about how you use Gifter and to provide features to you.
Types of Cookies We Use
Essential Cookies
These cookies are strictly necessary for the operation of our website. They enable core functionality such as authentication, session management, and security features. Without these cookies, the services you have requested cannot be provided.
- Keeping you signed in during your session
- Managing your authentication state (registered or guest user)
- Protecting against cross-site request forgery (CSRF)
- Ensuring secure connections and data integrity
Functional Cookies
These cookies allow the website to remember choices you make and provide enhanced, personalized features. They may be set by us or by third-party providers whose services we have added to our pages.
- Remembering your user preferences and settings
- Storing your language and region preferences
- Remembering your cookie consent choices
Analytical / Performance Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information. All information these cookies collect is aggregated and used to improve how our website works.
- Understanding usage patterns and popular features
- Identifying areas for improvement
- Measuring the effectiveness of product changes
- Session replay for UX improvement (with sensitive data masked)
Targeting / Advertising Cookies
We do not currently use targeting or advertising cookies on Gifter. If this changes in the future, we will update this policy and notify you accordingly.
Specific Cookies Used
Session Cookies (Temporary)
Session cookies are temporary cookies that are deleted when you close your browser. We use session cookies to maintain your login state, manage your active session, and enable essential functionality during your visit.
Persistent Cookies (Long-lived)
Persistent cookies remain on your device until they expire or you manually delete them. We use persistent cookies to remember your preferences, recognize you on return visits, and maintain analytics data that helps us improve our service.
Third-Party Cookies
We use the following third-party services that may set cookies on your device:
| Provider | Cookie(s) | Purpose | Retention |
|---|---|---|---|
| Google Analytics (via GTM) | _ga, _ga_* | Analytics and usage tracking, loaded via Google Tag Manager | 2 years |
| Mixpanel | mp_* | Product analytics, user identification, and usage tracking | 1 year |
mp_sess_* | Session Replay for UX analysis | Session | |
| PayPal | PAYPAL, tsrce, x-pp-s | Payment processing, fraud prevention, and session management (set only when interacting with PayPal payment flows) | Session - 1 year |
| Stripe | __stripe_* | Secure payment processing and fraud prevention (set only when interacting with payment forms) | Session - 2 years |
Cookie Management
You have several options for managing cookies:
Cookie Consent Banner
When you first visit Gifter, you will see a cookie consent notice informing you about our use of cookies. Essential cookies are always active as they are necessary for the service to function. You can manage non-essential cookies through your browser settings at any time.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain cookies, or delete cookies when you close your browser. Please note that disabling essential cookies may affect the functionality of our website.
Opt-Out Links for Specific Services
- Google Analytics (via GTM): Google Analytics Opt-Out Browser Add-on
- Mixpanel: Mixpanel Opt-Out
- Stripe: Stripe cookies are essential for payment processing and cannot be individually opted out of without disabling payment functionality
Data Collected Through Cookies
Through cookies and similar technologies, we may collect the following information:
- IP Address: Your internet protocol address for security and approximate location
- Browser Type and Version: To ensure compatibility and optimize your experience
- Device Information: Operating system, screen resolution, and device type
- Interaction Data: Pages visited, features used, buttons clicked, and time spent on pages
- Referral Source: How you arrived at our website
Use of Information Collected via Cookies
Information collected through cookies is used to:
- Improve our website performance and functionality
- Personalize your experience based on your preferences
- Analyze usage patterns to guide product development
- Maintain security and prevent fraud
- Provide and improve our AI-powered gift recommendation features
- Measure the effectiveness of new features and changes
Session Recording
We use Mixpanel Session Replay to record user sessions for the purpose of improving user experience. These recordings help us understand how users interact with our website, identify usability issues, and make informed design decisions.
Important safeguards we have in place:
- Automatic masking: Sensitive input fields (passwords, email addresses, personal information) are automatically masked in recordings
- No payment data:Payment card details and financial information are never captured through session replay, as payment forms are handled entirely by Stripe's secure iframe
- Limited retention: Session recordings are retained for up to 30 days and used solely for UX improvement purposes
- Access controls: Only authorized team members can access session replay data
Data Retention
Cookie data is retained for varying periods depending on the type:
| Cookie Type | Retention Period | Notes |
|---|---|---|
| Essential cookies | Session-based | Deleted when you close your browser |
| Functional cookies | Up to 1 year | Persist to remember your preferences |
| Analytics cookies | Up to 1 year | Used for product analytics and insights |
| Payment cookies | Varies by provider | Set by Stripe; see their privacy policy for details |
Your Rights
Under GDPR (European Economic Area)
If you are located in the EEA, you have the following rights regarding your data collected through cookies:
- Right of access: Request a copy of the data we hold about you
- Right to rectification: Request correction of inaccurate data
- Right to erasure: Request deletion of your data
- Right to restrict processing: Request that we limit how we use your data
- Right to data portability: Request your data in a machine-readable format
- Right to withdraw consent: Withdraw your cookie consent at any time through our cookie settings
Under CCPA (California)
If you are a California resident, you have the following rights:
- Right to know: Request disclosure of the categories and specific pieces of personal information we have collected
- Right to delete: Request deletion of your personal information
- Right to opt-out: Opt out of the sale of your personal information (note: we do not sell personal information)
- Right to non-discrimination: We will not discriminate against you for exercising any of your rights
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated policy on this page and updating the “Last updated” date at the top.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact us at support@gifter.now.